Campaigns
This work highlights campaigns I’ve worked on, showcasing how I ensure consistency and cohesion across different platforms. From social media to print and beyond, each project demonstrates my ability to adapt designs while maintaining a unified brand message. By combining strategy, creativity, and attention to detail, I create campaigns that resonate with audiences and deliver impactful results.
Royal Melbourne Show
Client: Mix&Match Travel
Billboard
Social Story
Billboard
Billboard Video
I worked on a campaign for the Royal Melbourne Show, creating a wide range of assets across multiple platforms while maintaining a consistent look and feel. From social media content to print materials and a video designed specifically for billboards, the campaign delivered a cohesive message that resonated with audiences. Every element was carefully crafted to capture the excitement of the event and communicate key details to customers, ensuring the campaign was engaging, unified, and effective across all touchpoints.
Social Tile
Date: 2023
Afterpay News Campaign
Client: Mix&Match Travel
Desktop Roadblock MREC
Social Story
Youtube Video
Desktop TruSkin
Mobile ScrollX
For an Afterpay news campaign, we encouraged people to use Afterpay to book their dream tropical getaway. By leveraging diverse news assets tailored to different target audiences, we crafted messaging that resonated with each group while maintaining a cohesive campaign theme. From vibrant visuals to engaging headlines, the campaign highlighted the ease of booking a relaxing holiday with Afterpay, driving clicks and inspiring audiences to take their next escape.
Social Tile
Date: 2023
Student Flight News Promo
Client: Mix&Match Travel
EDM Header
Desktop TruSkin
Social Story
Social Display
We created a multi-platform campaign for a Student Flights promotion, designed to encourage students to sign up for a chance to win a travel voucher. By using a mix of social media, email marketing, and on-campus activations, we reached students where they were most active. The campaign combined eye-catching visuals with clear CTAs, keeping messaging consistent across all platforms to maximize engagement and drive sign-ups, making the promotion a success.
Social Tile
Date: 2024